Indiana Farm Bureau Insurance

At the beginning of our relationship with Indiana Farm Bureau Insurance, we traveled the state, speaking with people about their insurance. What we learned was that very few policy holders truly understood what they were or weren’t covered for, and that most were simply going through their lives hoping to avoid calamity. The “Stop Knocking on Wood” campaign that resulted from this insight ran for a decade, constant reminding audiences that if they didn’t know what they were covered for, they might not be covered for it.